Missing Products

Customer demand for products you don't sell. Direct revenue insight into what to add next.

What Are Shoppers Trying to Buy That You Don't Sell?#

Whenever a shopper asks for a specific product the AI can't find in your catalog, that's recorded as a Missing Product signal. The page ranks them by demand — how many distinct shoppers asked for the same thing — so you know exactly what's worth adding.

The Missing Products page listing things shoppers asked about that the store doesn't stock — including a Bangla code-mix request — with Mark as added / Dismiss controls. — Screenshot: The Missing Products page on a real dashboard. Each row is a shopper request that didn't match anything in your catalog — a sales opportunity you can mark as added once you stock it, or dismiss if it's irrelevant.

A Real Example#

A hiking-gear store ran Kwiro for two months and the top-3 missing products were:

"wool socks" — 38 distinct shoppers asked for them (not just merino, specifically wool).
"trekking poles for short people" — 24 shoppers, all asking about the same use case.
"kids' rain jackets" — 19 shoppers, all looking for the kid's-section gap.

The owner added wool socks and short-stature trekking poles within the next month. Those two new SKUs accounted for 6% of revenue in the following quarter — direct from customer demand they couldn't have known about otherwise.

How Detection Works#

When a shopper's message includes a clearly product-shaped query ("do you have X?", "looking for Y") and the AI's vector search returns no relevant matches, Kwiro:

Normalizes the query (lowercase, lemmatized) so different wordings collapse.
Increments the frequency counter for that normalized query.
Records the conversation ID + first-seen / last-seen timestamps.

You see them ranked by frequency on the Missing Products page.

Three Statuses#

Open — surfaced gap, no action yet.
Added — you sourced and added the product. Click "Mark added" — Kwiro stops surfacing it as a gap and tracks how that conversion improves.
Dismissed — you've decided you won't add this product (out of scope for your brand, license issues, etc.). Hides it from the list.

You can re-open a dismissed entry any time from the Dismissed tab.

Note on Quality#

Some surfaced "missing products" will be junk:

Typos that the AI didn't recover from
Generic queries ("do you have anything cheaper?")
Products that exist but the AI failed to match (the embedding was off)

Eyeball the list. The top of the list is always meaningful; the long tail can be skipped.

Pagination + Filtering#

The page paginates 20 entries at a time. You can filter by status (open / added / dismissed) and by date range.

Free Tier#

Available on all paid tiers. The Free plan locks this page behind an upgrade peek — you can see the page structure with mock data, but real demand insights are paid-only.