Understanding Your Analytics

Learn what each metric on your Kwiro dashboard means and how to use analytics to grow your sales.

What Your Numbers Actually Mean#

The Kwiro dashboard tracks several metrics. Here is a plain-English explanation of each one and why it matters for your store.

The Kwiro Overview page showing AI-attributed revenue, conversion rate ring, after-hours strip, and the four headline KPI cards. — Screenshot: The four headline KPIs — AI Revenue, Conversations, Conversion Rate, Average Order — anchor every other view in the dashboard.

Revenue Attribution: Direct vs Assisted#

Direct = clicked the AI's product card and bought it. Assisted = chatted, then bought via search/menu within 24h. Both count as AI revenue.

Kwiro tracks two types of sales:

Direct sales: A customer chatted with the AI, clicked on a product card the AI recommended, and bought it. This is the clearest connection between a conversation and a sale.
Assisted sales: A customer chatted with the AI, did not click the product card directly, but came back and purchased within 24 hours. The AI influenced the sale even though the customer took a slightly different path to checkout.

Both types appear in your dashboard. Direct sales are labeled with a shopping cart icon, and assisted sales are labeled with a handshake icon.

Key Metrics Explained#

Conversations#

One conversation is a complete chat session between a customer and your AI. If a customer asks three questions in a row, that counts as one conversation. If they come back the next day, that starts a new conversation.

Conversion Rate#

The percentage of conversations that resulted in a purchase. Industry average for live chat is around 3-5%. A healthy Kwiro conversion rate is 5-10%, and it improves over time as the AI learns your store.

Customer Satisfaction#

After a conversation, customers can give a quick thumbs up or thumbs down. This score shows the percentage of positive ratings. Aim for 80% or higher.

Top Products Asked About#

This list shows which products customers ask about most. If a product appears here often but has low sales, its product page or description might need improvement.

Using Date Range Filters#

Click the date range selector in the top-right corner of any dashboard page. You can choose:

Last 7 days -- great for checking recent performance
Last 30 days -- the standard monthly view
Last 90 days -- for spotting longer trends
Custom range -- pick any start and end date

All charts, numbers, and tables update when you change the date range.

Exporting Your Data#

On the Sales and Conversations pages, look for the Export button in the top-right corner. You can download your data as a CSV file to use in spreadsheets or share with your team.